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ADORNING SINCE 1992

Our Story


AFFY Jewelry has been manufacturing jewelry since 1994. We have been supplying to some of the biggest Brick and Mortar chain stores since the past 30 years. Our e-commerce journey began in 2007, when we started selling on marketplaces like eBay, and then followed by Amazon, Walmart, Etsy and many more. With thousands of satisfied customers and 10,000+ five-star reviews, our promise is to bring you stylish, on-trend jewelry that you can trust.

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Mission & Vision


Our Mission:

To create beautiful, high-quality jewelry that is accessible, ethically sourced, and crafted with exceptional care and precision. We are dedicated to providing outstanding customer experiences and fostering a vibrant community among jewelry enthusiasts.

Our Vision:

To be a leading jewelry brand known for our commitment to quality and inclusivity. We envision a world where every individual can express their unique style through our crafted pieces, while supporting ethical practices & environmental stewardship.

THE ART OF CRAFTING TIMELESS PIECES

Our Designs

In-house Craftsmanship

In-house Craftsmanship

We use responsibly sourced materials, committed to ethical and sustainable practices.

Ethical Sourcing

Ethical Sourcing

We use responsibly sourced materials, committed to ethical and sustainable practices.

High-Skill Artisans

High-Skill Artisans

Every piece is crafted with meticulous care and precision.

Timeless Appeal

Timeless Appeal

Our designs combine classic elements with modern trends.

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BEHIND AFFY

Our Passionate Team


“For over 30 years, AFFY Jewelry has crafted timeless pieces that empower you to tell your story, one beautiful design at a time. Jewelry has been a cherished tradition in my family, inspiring me to start AFFY Jewelry. Here, we celebrate self-adornment, empowering you to express your unique style and craft your own story with every piece, beyond trends or gifts."
- HIRAL PARIKH
FOUNDER, CEO

Jewelry for every story.

Accessible Style For All

Designed with wearability in mind

Our jewelry is crafted for everyday wear. We use comfortable materials and thoughtful construction techniques to ensure your Affy pieces become cherished companions, not just for special occasions.

Accessible for all budgets

We understand that everyone has different spending preferences. We offer a variety of price points, ensuring you can find an Affy piece that fits your budget without compromising on quality or design.

Built to last

Investing in your style shouldn't be fleeting. We use high-grade materials and meticulous craftsmanship to create jewelry that endures, so you can tell your story with confidence for years to come.

Wide range of sizes

Offering a variety of sizes to ensure a perfect fit for all customers

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Need assistance or have a questions?